Proven results based on first hand experience with different cultures in multiple countries where the same business is conducted in a different way

EVERYBODY DOES THE SAME THING DIFFERENTLY

BLUE S

START

vanderlende starts with an international market development strategy as a foundation for a sustainable market presence

BLUE A

ACTIVATE

vanderlende activates the necesssary relationships in international markets, from customers to providers and other stakeholders

BLUE M

MANAGE

vanderlende manages and organizes in terms of organization building, staffing, location, business planning and more

BLUE E

EXECUTE

vanderlende executes and negotiates with customers and providers to secure initial tangible results, including revenue generation


CLIENTS

North America
vanderlende built a North American strategy for a large ($4B) European IT company with global operations to increase its footprint in the USA and improve its performance through strategic account planning by defining concrete next steps.

Latin America
vanderlende works with a USA based regional operations of a European company specialized in material handling for its Latin American expansion (Mexico), including organizational design, developing local relationships and revenue generation.

Global
vanderlende has advised investors regarding the international airline industry on developments and trends in profitability, the USA domestic and international competitive environment and the importance of cross-border alliances and joint ventures.

ARTICLES

MY LINKEDIN STRANGERS

MY
LINKEDIN
STRANGERS

WHY INTERNATIONAL PARTNERSHIPS FAIL

WHY INTERNATIONAL
PARTNERSHIPS
FAIL

EVERYBODY DOES THE SAME THING DIFFERENTLY

EVERYBODY
DOES THE SAME THING DIFFERENTLY

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My LinkedIn Strangers
Connect with strangers on LinkedIn? The theory of the 6 six degrees of separation is more than a 100 years old. LinkedIn more than 10 years. The relevance of the ‘Strength of Weak Ties’ might be stronger than ever.
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Why International Partnerships Fail
Did culture eats strategy for breakfast when KLM Royal Dutch Airlines failed to form a partnership with Alitalia? Understanding that ‘everybody does the same thing differently’ may have been ignored.
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The Same Thing Differently
After twenty years in international business and after having lived and worked in nine countries, I have learned some things. Maybe something. Singular.  Today, I am using it with my clients to develop international business.
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